Biography
In 2006, Serdar moved to London to study at Central Saint Martins and to improve his English. In the meantime, he continued to work with companies in Turkey but splitting his time between London Milan and Istanbul. During this period, Serdar discovered that his desire was to design Menswear and created his eponymous brand. He continues to travel and work between these three cities whilst developing an extensive private clientele of Actors, Producers and Music Artists.
2023/24 Autumn/Winter Collection – ‘Military Elegance’ - the first time Serdar has presented a Capsule Collection of Women’s Wear. Also presented and shown on the Official Calendar of Camera Moda
2023 – Spring Summer Collection ‘Fit Elegance’ Collection. Presented and shown on the Official Calendar Camera Moda
2022 May to January 2023 TV8 – DOYA DOYA MODA
2022/2023 – Autumn Winter Collection Fashion Film ‘The Heart of Fencing’ inspired by the sport of fencing presented in the official Camera Moda Milan Calendar
2022 Spring/Summer Collection Fashion Film ‘Gymnasium’ presented in the official Camera Moda Milan Calendar
2021/ 2023 – Autumn/ Winter Collection Fashion Film with dancers from La Scala Milan presented in the official Camera Moda Milan Calendar
2021 - Spring/Summer Collection Fashion Film Gymnasium’ presented in the official Camera Moda Milan Calendar
2020/ 2021 Autumn/Winter Collection Fashion Show. Presented for the first time on the official Camera Moda Milan Calendar
2019/2020 Autumn/Winter Collection – Look book presentation
2019 Spring/Summer Collection – Look book presentation
2018
AW18 Collection Video and Press Day Presentation, Milan and London
SS18 Collection Video and Press Day Presentation, Milan – Smith Petersen
2017
AW17/18 Collection Video and Press Day Presentation, Milan.
SS17 Collection Video and Press Day Presentation, Milan.
2016
January – Serdar presents his AW2016/17 Collection in Milan during Milan Mens Fashion Week with a live model presentation.
2015
February – Serdar is selected as one of 4 finalists for the ‘Breakout Mens Design’ for the WGSN 2015 Global Fashion Awards to be held in London – May 14th.
March – Serdar shows his AW15 Collection ‘Dressed Up – New Tailoring’ during Istanbul Fashion Week.
Designs Mens Capsule Collection for Orta Anadolu Denim
2014
Serdar is selected as the Menswear Designer to represent Turkey for the International Woolmark Award 2015
January - Serdar presents AW 14/15 Collection again at Pitti Uomo Florence with another live model presentation. Selected by WGSN as one of the top Collections of the season.
March - Holds his second show as part of the IMG Mercedes Benz Istanbul Fashion Week.
June - Presents SS15 Collection at Pitti with a live model presentation
Collaborates with Orta Anadolu Denim with a Mens Capsule Winter Collection 2015 titled ‘Neo Rock Glam’.
2013
June - Serdar participates in the Pitti Uomo ‘Alternative Set’ with a live presentation.
His SS14 Collection is selected as one of the top 5 by international fashion research website, WGSN
October - Has debut runway show at the Mercedes Benz Istanbul Fashion Week
2012
Serdar continues to show his collection at Pitti Uomo and participates in the first London Mens Collection, with another live model presentation.
2011
Serdar returns to Florence and Pitti with his Autumn/ Winter Collection, this time among the other regular exhibitors. During this year he is also invited to present his collection as part of the ‘Mens Day’ of London Fashion Week with a live model installation.
2010
The debut of Serdar’s eyponymous brand ‘Serdar Uzuntas - London’.
A focused Mens Collection of simple, easy to wear items with interesting details, sometimes taken from Turkish culture. The collection is designed in Milan, produced in Istanbul in Serdar’s own atelier, with fabrics from Italy.
Serdar’s first Collection is selected by Pitti Uomo to be presented in its ‘New Beats’ section for emerging Designers and Brands.
His collection has been sold in London at Wolf and Badger on Dover Street, Milan at Dolce&Gabbana ‘Spiga 2’, and Istanbul at Beymen Blender and Harvey Nichols.